About HPC Sports

Where we started

HPC Sports helps coaches and athletes cultivate high-performance teams using a data-driven approach. We combine powerful assessments with an integrated, common-sense leadership development framework to rapidly improve culture in a way that helps coaches, athletes and teams perform to their potential. 

For over 20 years, our founder has helped leaders build high-performance cultures in organizations. He also has extensive experience in sports, both as a competitor, coach and board member. In 2021, it became clear that the assessments and leadership development approach that helped tens of thousands of people in organizations also applied to sports. 

We truly assess and cultivate the conditions for human performance. Our program applies to a wide range of team and individual sports, while also providing benefit for entire programs and administrations.

  • Jeff Smith

    Founder, CEO

    Jeff’s personal mission is to inspire leaders and help teams cultivate a high-performance culture. He has extensive experience working with sports teams and organizations of all sizes, and significant non-profit board experience.

    Jeff is a certified Master Corporate Executive Coach and seasoned C-suite business leader. He has a deep understanding of competitive and recreational sports as a coach, competitor and board member. He is also certified as a hockey goaltending coach and yoga instructor.

    Leveraging his 20 years experience in sales, finance, people & culture and operations, Jeff helps clients address complex organizational challenges and improve performance.

  • Becky Rayner

    Client Success Director

    Becky brings a positive and upbeat energy to HPC Sports. Her strengths lie in cultivating strong client relationships, and delivering outstanding service surpassing client expectations. With expertise in People and Culture, she is able to foster a positive and inclusive culture, encouraging collaboration among our team members and our clients. 

    Outside of work, Becky cheers on the Princeton Posse, as well as a member of the Princeton Golf Club. 

Our coaches

  • Nathan Leslie

  • Camille Cunningham

    Camille Cunningham

  • Mark Woolnough

    Mark Woolnough